nostalgia isn’t going to be what it was, or something like that

When I was a child there was music which was, whether you liked it or not, inescapable. I have never – and this is not a boast – deliberately or actively listened to a song by Michael Jackson, Madonna, Phil Collins, Duran Duran, Roxette, Take That, Bon Jovi, the Spice Girls… the list isn’t endless, but it is quite long. And yet I know some, or a lot, of songs by all of those artists. And those are just some of the household names. Likewise I have never deliberately listened to “A Horse With No Name” by America, “One Night in Bangkok” by Murray Head or “Would I Lie to You” by Charles & Eddie; and yet, there they are, readily accessible should I wish (I shouldn’t) to hum, whistle or sing them, or just have them play in my head, which I seemingly have little control over.

Black Lace: the unacceptable face(s) of 80s pop

And yet, since the dawn of the 21st century, major stars come and go, like Justin Bieber, or just stay, like Ed Sheeran, Lana Del Rey or Taylor Swift, without ever really entering my consciousness or troubling my ears. I have consulted with samples of “the youth” to see if it’s just me, but no: like me, there are major stars that they have mental images of, but unless they have actively been fans, they couldn’t necessarily tell you the titles of any of their songs and have little to no idea of what they actually sound like. Logical, because they were no more interested in them than I was in Dire Straits or Black Lace; but alas, I know the hits of Dire Straits and Black Lace. And the idea of ‘the Top 40 singles chart’ really has little place in their idea of popular music. Again, ignorance is nothing to be proud of and I literally don’t know what I’m missing. At least my parents could dismiss Madonna or Boy George on the basis that they didn’t like their music. It’s an especially odd situation to find myself in as my main occupation is actually writing about music; but of course, nothing except my own attitude is stopping me from finding out about these artists.

The fact is that no musician is inescapable now. Music is everywhere, and far more accessibly so than it was in the 80s or 90s – and not just new music. If I want to hear Joy Division playing live when they were still called Warsaw or track down the records the Wu-Tang Clan sampled or hear the different version of the Smiths’ first album produced by Troy Tate, it takes as long about as long to find them as it does to type those words into your phone. Back then, if you had a Walkman you could play tapes, but you had to have the tape (or CD – I know CDs are having a minor renaissance, but is there any more misbegotten, less lamented creature than the CD Walkman?) Or you could – from the 1950s onwards – carry a radio with you and listen to whatever happened to be playing at the time. I imagine fewer people listen to the radio now than they did even 30 years ago, but paradoxically, though there are probably many more – and many more specialised –  radio stations now than ever, their specialisation actually feeds the escapability of pop music. Because if I want to hear r’n’b or metal or rap or techno without hearing anything else, or to hear 60s or 70s or 80s or 90s pop without having to put up with their modern-day equivalents, then that’s what I and anyone else will do. I have never wanted to hear “Concrete and Clay” by Unit 4+2 or “Agadoo” or “Come On Eileen” or “Your Woman” by White Town or (god knows) “Crocodile Shoes” by Jimmy Nail; but there was a time when hearing things I wanted to hear but didn’t own, meant running the risk of being subjected to these, and many other unwanted songs. As I write these words, “Owner of a Lonely Heart” by Yes, a song that until recently I didn’t know I knew is playing in my head.

And so, the music library in my head is bigger and more diverse than I ever intended it to be. In a situation where there were only three or four TV channels and a handful of popular radio stations, music was a kind of lingua franca for people, especially for young people. Watching Top of the Pops on a Thursday evening, or later The Word on Friday was so standard among my age group that you could assume that most people you knew had seen what you saw; that’s a powerful, not necessarily bonding experience, but a bond of sorts, that I don’t see an equivalent for now, simply because even if everyone you know watches Netflix, there’s no reason for them to have watched the same thing at the same time as you did. It’s not worse, in some ways it’s obviously better; but it is different. Of course, personal taste back then was still personal taste, and anything not in the mainstream was obscure in a way that no music, however weird or niche, is now obscure, but that was another identity-building thing, whether one liked it or not.

Growing up in a time when this isn’t the case and the only music kids are subjected to is the taste of their parents (admittedly, a minefield) or fragments of songs on TV ads, if they watch normal TV or on TikTok, if they happen to use Tiktok, is a vastly different thing. Taylor Swift is as inescapable a presence now, much as Madonna was in the 80s, but her music is almost entirely avoidable and it seems probable that few teenagers who are entirely uninterested in her now will find her hits popping unbidden into their heads in middle age. But conversely, the kids of today are more likely to come across “Owner of a Lonely Heart” on YouTube than I would have been to hear one of the big pop hits of 1943 in the 80s.

Far Dunaway as Bonnie Parker; a little bit 1930s, a lot 1960s

What this means for the future I don’t know; but surely its implications for pop-culture nostalgia – which has grown from its humble origins in the 60s to an all-encompassing industry, are huge. In the 60s, there was a brief fashion for all things 1920s and 30s which prefigures the waves of nostalgia that have happened ever since. But for a variety of reasons, some technical, some generational and some commercial, pop culture nostalgia is far more elaborate than ever before. We live in a time when constructs like “The 80s” and “The 90s” are well-defined, marketable eras that mean something to people who weren’t born then, in quite a different way from the 1960s version of the 1920s. Even back then, the entertainment industry could conjure bygone times with an easy shorthand; the 1960s version of the 1920s and 30s meant flappers and cloche hats and Prohibition and the Charleston and was evoked on records like The Beatles’ Honey Pie and seen onstage in The Boy Friend or in the cinema in Bonnie & Clyde. But the actual music of the 20s and 30s was mostly not relatable to youngsters in the way that the actual entertainment of the 80s and 90s still is. Even if a teenager in the 60s did want to watch actual silent movies or listen to actual 20s jazz or dance bands they would have to find some way of accessing them. In the pre-home video era that meant relying on silent movie revivals in cinemas, or finding old records and having the right equipment to play them on, since old music was then only slowly being reissued in modern formats. The modern teen who loves “the 80s” or “the 90s” is spoiled by comparison, not least because its major movie franchises like Star Wars, Indiana Jones, Ghostbusters and Jurassic Park are still around and its major musical stars still tour or at least have videos and back catalogues that can be accessed online, often for free.

Supergrass in 1996: a little bit 60s, a lot 70s, entirely 90s

Fashion has always been cyclical, but this feels quite new (which doesn’t mean it is though). Currently, culture feels not like a wasteland but like Eliot’s actual Waste Land, a dissonant kind of poetic collage full of meaning and detritus and feeling and substance and ephemera but at first glance strangely shapeless. For example, in one of our current pop culture timestreams there seems to be a kind of 90s revival going on, with not only architects of Britpop like the Gallagher brothers and Blur still active, but even minor bands like Shed Seven not only touring the nostalgia circuit but actually getting in the charts. Britpop was notoriously derivative of the past, especially the 60s and 70s. And so, some teenagers and young adults (none of these things being as pervasive as they once were) are now growing up in a time when part of ‘the culture’ is a version of the culture of the 90s, which had reacted to the culture of the 80s by absorbing elements of the culture of the 60s and 70s. And while the artists of 20 or 30 years ago refuse to go away even modern artists from alternative rock to mainstream pop stars make music infused with the sound of 80s synths and 90s rock and so on and on. Nothing wrong with that of course, but what do you call post-post-modernism? And what will the 2020s revival look like when it rears its head in the 2050s, assuming there is a 2050s? Something half interesting, half familiar no doubt.

time for a change; the death of a decade

 

Between the ages of 14 and 16 or thereabouts, the things I probably loved the most – or at least the most consistently – were horror (books and movies) and heavy metal.

These loves changed (and ended, for a long time) at around the same time as each other in a way that I’m sure is typical of adolescence, but which also seemed to reflect bigger changes in the world. Reading this excellent article that references the end of the 80s horror boom made me think; are these apparent beginnings and endings really mainly internal ones that we only perceive as seismic shifts because of how they relate to us? After all, Stephen King, Clive Barker, James Herbert & co continued to have extremely successful careers after I stopped buying their books, and it’s not like horror movies or heavy metal ground to a halt either. But still; looking back, the turn of the 80s to the 90s still feels like a change of era and of culture in a way that not every decade does (unless you’re a teenager when it happens perhaps?) But why should 1989/90 be more different than say, 85/86? Although time is ‘organised’ in what feels like an arbitrary manner (the time it takes the earth to travel around the sun is something which I don’t think many of us experience instinctively or empirically as we do with night and day), decades do seem to develop their own identifiable ‘personalities’ somehow, or perhaps we simply sort/filter our memories of the period until they do so.

“The 80s” is a thing that means many different things to different people; but in the western world its iconography and soundtrack have been agreed on and packaged in a way that, if it doesn’t necessarily reflect your own experience, it at least feels familiar if you were there. What the 2010s will look like to posterity is hard to say; but the 2020s seem to have established themselves as something different almost from the start; whether they will end up as homogeneous to future generations as the 1920s seem to us now is impossible to say at this point; based on 2020 so far, hopefully not.

I sometimes feel like my adolescence began at around the age of 11 and ended some time around 25, but still, my taste in music, books, films etc went through a major change in the second half of my teens which was surely not coincidental. But even trying to look at it objectively, it  really does seem like everything else was changing too. From the point of view of a teenager, the 80s came to a close in a way that few decades since have done; in world terms, the cold war – something that had always been in the background for my generation – came to an end. Though that was undoubtedly a euphoric moment, 80s pop culture – which had helped to define what ‘the west’ meant during the latter period of that war – seemed simultaneously to be running out of steam.

“The 80s” (I actually owned this poster as a kid, which seems extremely bizarre now)

My generation grew up with a background of brainless action movies starring people like Arnold Schwarzenegger and Sylvester Stallone, who suddenly seemed to be laughable and obsolete, teen comedies starring ‘teens’ like Andrew McCarthy and Robert Downey, Jr who were now uneasily in their 20s. We had both old fashioned ‘family entertainment’ like Little & Large and Cannon & Ball which was, on TV at least. in its dying throes; but then so was the ‘alternative comedy’ boom initiated by The Young Ones, as its stars became the new mainstream. The era-defining franchises we had grown up with – Star Wars, Indiana Jones, Ghostbusters, Back to the Future, Police Academy – seemed to be either finished or on their last legs. Comics, were (it seemed) suddenly¹ semi-respectable and re-branded as graphic novels, even if many of the comics themselves remained the same old pulpy nonsense in new, often painted covers. The international success of Katsuhiro Otomo’s Akira in 1988 opened the gates for the manga and anime that would become part of international pop culture from the 90s onwards.

the 80s: book covers as faux movie posters – black/red/metallic; extremely non-psychedelic

Those aforementioned things I loved the most in the late 80s, aged 14-15 – horror fiction and heavy metal music – were changing too. The age of the blockbuster horror novel wasn’t quite over, but its key figures; Stephen King, James Herbert, Clive Barker², Shaun Hutson – all seemed to be losing interest in the straightforward horror-as-horror novel³, diversifying into more fantastical or subtle, atmospheric or ironic kinds of stories. In movies too, the classic 80s Nightmare on Elm Street and Friday the 13th franchises – as definitively 80s as anything else the decade produced – began to flag in terms of both creativity and popularity. Somewhere between these two models of evolution and stagnation were the metal bands I liked best. These seemed to either be going through a particularly dull patch, with personnel issues (Iron Maiden, Anthrax) or morphing into something softer (Metallica) or funkier Suicidal Tendencies). As with the influence of Clive Barker in horror, so bands who were only partly connected with metal (Faith No More, Red Hot Chilli Peppers) began to shape the genre. All of which occurred as I began to be obsessed with music that had nothing to do with metal at all, whether contemporary (Pixies, Ride, Lush, the Stone Roses, Happy Mondays, Jesus Jones – jesus, the Shamen etc) or older (The Smiths, Jesus and Mary Chain, The Doors⁴, the Velvet Underground).

Revolver #1, July 1990: very not 80s

Still; not many people are into the same things at 18 as they were at 14; and it’s tempting to think that my feelings about the end of the decade had more to do with my age than the times themselves; but they were indeed a-changing, and a certain aspect of the new decade is reflected in editor Peter K. Hogan’s ‘Outro’ to the debut issue of the somewhat psychedelically-inclined comic Revolver (published July 1990):

Why Revolver?
Because what goes around comes around, and looking out my window it appears to be 1966 again (which means – with any luck – we should be in for a couple of good years ahead of us). Because maybe – just maybe – comics might now occupy the slot that rock music used to. Because everything is cyclical and nothing lasts forever (goodbye, Maggie). Because the 90s are the 60s upside down (and let’s do it right, this time). Because love is all and love is everything and this is not dying. Any more stupid questions?

This euphoric vision of the 90s was understandable (when Margaret Thatcher finally resigned in 1990 there was a generation of by now young adults who couldn’t remember any other Prime Minister) but it aged quickly. The ambiguity of the statement ‘the 90s are the 60s upside down’ is embodied in that disclaimer (and let’s do it right, this time) and turned out to be prophetic; within a month of the publication of Revolver issue1 the Gulf War had begun. Aspects of that lost version of the 90s lived on in rave culture, just as aspects of the summer of love lived on through the 70s in the work of Hawkwind and Gong, but to posterity the 90s definitely did not end up being the 60s vol.2. In the end, like the 80s, the 90s (like every decade?) is defined, depending on your age and point of view, on a series of apparently incompatible things; rave and grunge, Jurassic Park and Trainspotting, Riot Grrrl and the Spice Girls, New Labour and Saddam Hussein.

That tiny oasis of positivity in 1990 – between the Poll Tax Riots on 31st March and the declaration of the first Gulf War on the 2nd August is, looking back, even shorter than I remember, and some of the things I loved in that strange interregnum between adolescence and adulthood (which lasted much longer than those few months) – perhaps because they seemed grown up then – are in some ways more remote now than childhood itself. So… conclusions? I don’t know, the times change as we change and they change us as we change them; a bit too Revolver, a lot too neat. And just as we are something other than the sum of our parents, there’s some part of us too that seems to be independent of the times we happen to exist in. I’ll leave the last words to me, aged 18, not entirely basking in the spirit of peace and love that seemed to be ushered in by the new decade.

¹ in reality this was the result of a decade of quiet progress led by writers like Alan Moore, Neil Gaiman and Frank Miller
² although 100% part of the 80s horror boom, Barker is perhaps more responsible than any other writer for the end of its pure horror phase
³ Stephen King’s Dark Tower series, though dating from earlier in the 80s, appeared in print with much fanfare in the UK in the late 80s and, along with the more sci-fi inflected The Tommyknockers and the somewhat postmodern The Dark Half seemed to signal a move away from the big, cinematic horror novels like Pet Sematary, Christine, Cujo et al. In fact, looking at his bibliography, there really doesn’t appear to be the big shift around the turn of the 90s that I remember, except that a couple of his new books around that time (Dark Tower III, Needful Things, Gerald’s Game for one reason or another didn’t have half the impact that It had on me. That’s probably the age thing). James Herbert, more clearly, abandoned the explicit gore of his earlier work for the more or less traditional ghost story Haunted (1988) and the semi-comic horror/thriller Creed (1990)– a misleadingly portentous title which always makes me think of that Peanuts cartoon where Snoopy types This is a story about Greed. Joe Greed lived in a small town in Colorado… Clive Barker, who had already diverged into dark fantasy with Weaveworld, veered further away from straightforward horror with The Great & Secret Show while reliably fun goremeister Shaun Hutson published the genuinely dark Nemesis, a book with little of the black humour – and only a fraction of the bodycount – of his earlier work.                                                                                    ⁴ the release of Oliver Stone’s The Doors in 1991 is as 90s as the 50s of La Bamba (1987) and Great Balls of Fire (1989) was 80s. Quite a statement.